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Promotion and growth

Recently, Alix Franquet arranged for the about:mozilla newsletter to be featured as one of the Firefox Start Page snippets. Prior to this, the newsletter had plateaued at around 2800 email subscribers (plus an unknown number of readers via the web and feeds), increasing by maybe 10-20 subs per week. Since being added to the start page, however, the number of email subscribers has exploded to 6800, and the number continues to grow by 300-500 subscribers every week. A million, million thanks to Alix for helping promote the newsletter like this.

Content and length

The newsletter has also been getting longer as the Mozilla Project continues to grow both in the sheer number of contributors and the number of projects being undertaken. I’m going to experiment with slightly increasing the number of stories mentioned while paring down a little on the number of words I write per piece, to see how that works.

Experimental source feed

I’ve also started an experimental “Source feed” of sorts. Each week, while I read through the various Mozilla-related news sources, I flag possible items for newsletter inclusion by starring them in Google Reader. A few weeks ago I also started “sharing” those items, so you can now see a raw feed of Mozilla news stories, mentions, and blog posts that I’m thinking about including in the newsletter. I’m not sure whether it will be useful or not, but someone asked if I could put it together, so here it is.

That’s about it for now. If you have any questions or suggestions about the newsletter, please feel free to leave a comment here or email me at deb-at-mozilla-dot-com.

Rob tagged me in an interesting — and very Mozilla-centric — meme, asking that I answer a handful of questions about how I deal with the massive amount of information generated by the Mozilla project, staying on top of it and staying sane. These are my answers (work-related reading only — non-work stuff is off-topic, I think). I tag 4 more folks at the bottom!

1. What is your reading schedule? Do you have a schedule?

When I first get up in the morning, I start reading through email while the coffee brews. Once I get a coffee, I finish email (flagging stuff for later response, not responding as I go), then move on to read Twitter scrollback (rarely all of it), then forums, then finally moving on to feeds.

Feeds are the bulk of incoming stuff, and I have them cordoned off into folders that are ordered by general relevance. High priority stuff (work-related, generally, and friends/smart people) I check in on several times a day, Mid priority stuff is once a day or once every couple of days, and Low priority is once/wk at best. Low priority stuff often gets dumped unread when I declare a “Mark All Read” day :)

I don’t have a formal schedule — I’m online more or less all day, every day (except for the gym and the pub) and I just dive in and out of various communications streams randomly.

2. What do you read daily, and how often?

• Email: many times/day, usually flipping to that tab once or twice per hour.
• IRC: Constantly. I realized the other day that except for vacations and whatnot, I’ve been on IRC more or less every day since sometime in 1993. And I’m OK with that. IRC is like Twitter — profoundly simple, and so much more than the sum of its parts.
• Twitter: I am utterly fascinated by Twitter and I love it and I’m not sure why. Its immediacy and continual flow creates a sense of connectedness that strikes me as somewhat magical. I’ve been feeling these wires for a long time, and Twitter is something brand new that feels oldskool and important. The ambient awareness it enables is quite something. Very interested to see what develops there. Anyhow, I’m on Twitter all the damned time. Even out and about (but not at the gym).
• IM: When they come in. IM is real time, and I wish people used it more. It’s basically private IRC.
• Planet Mozilla + other Mozilla-related feeds: 4-5 times/day. I flag items for inclusion in the weekly about:mozilla newsletter throughout the week as I do this, compiling the final selection and writing it up every Monday.
• “Friends”, “People”, “Smart”, and “Work stuff” folders: once or twice/day. “Friends” stuff I generally read then and there (and has a pretty deep overlap between ‘work’ and ‘non-work’), but other stuff I’ll flag for later reading in bulk. (“People” and “Smart” is stuff that isn’t directly work related, but that is peripherally so; “Work stuff” is non-Mozilla stuff that is relevant to my specific job.)
• “Fun” folder: I’ll flip through my “Fun” folder if I have 5 mins to kill or need a break. It’s full of internet awesomeness like Cute Overload, I Can Has Cheeseburger, Overheard in NY, Passive-aggressive notes, etc. Pretty much guaranteed to make me laugh at least a few times/day, which is more valuable than gold.

3. What do you read more than once / week? How often?

• Stuff I’ve flagged for later reading when skimming through feeds.
• “Tech”, “Tech blogs”, “Web”, and “News” folders. There is way too damned much traffic in these to try to stay on top of them daily, but I usually skim through them a couple of times/wk. I skim pretty brutally, tho, and probably flag maybe 1 or 2 posts for every 50-100 that come in.

4. What blogs, feeds, and newsgroups do you read?
Blogs + feeds + newsgroups are all basically feeds for me, and I’m currently subscribed to over 200. My “Mozilla” folder contains:

• Above the Fold
• Foxkeh’s Blog
• Metrics Blog
• Mozilla Dot Org
• Mozilla Foundation Futures
• Mozilla Links
• Planet Mozilla
• QMO – quality.mozilla.org
• The irc.mozilla.org QDB
• The Mozilla Blog
• Web Tech Blog
• …and a handful of other personal blogs by Mozillians

Yes, I know it contains duplicates, I do that on purpose.

5. Lastly, name a guilty pleasure in your feedreader.
Confessions of a Pioneer Woman. She’s insanely awesome.

Bonus question: What do you use to read feeds?
Google reader, although I’d kill for something that would help me organize things better and deal gracefully with significantly more volume. I have to keep my feeds down to around 200, which is really a pain in the butt, since I’d like to follow hundreds (thousands?) more.

Taggees!

• Johnath Nightingale
• Gavin Sharp
• Mike Shaver
• Ben Hearsum

I set up a Planet Mozilla twitter feed a while back that does nothing more complicated than twitter every time a new post hits Planet. Having been following it for a while, I find that I have a more comprehensive and up-to-date ambient awareness of what’s going on around the project. Where I used to have to take the time to look at and read through a long list of feeds in my feed reader, I now just get quick infoblips through the twitter feed. I like it quite a bit, and it seems to be working well. You can follow it here, if you’re interested:

http://twitter.com/planetmozilla

For those of you who are as addicted to Twitter as I am, I’ve cobbled together an experimental Twitter feed that tweets every new item that appears in the Planet Mozilla web feed in (close to) real time.

Follow along @planetmozilla.

Ever miss an issue of the about:mozilla newsletter and find yourself cursing my name because you couldn’t find the archives? Curse no more! I finally dug around the Mailchimp knowledge base and figured out how to auto-generate a full list of every issue of about:mozilla ever published.

I’ve added the archives to the about:mozilla weblog, on their very own Newsletters archives page. The blog itself hasn’t been in use for quite some time, but I’m re-evaluating that now and there will likely be activity there again soon.

The about:mozilla newsletter needs to evolve. It launched about 14 months ago and hasn’t changed at all in that time while the Mozilla project has continued to grow and expand. Based on the feedback I’ve received from a few people, I’m proposing that the newsletter morph from a “light and quick overview of a handful of interesting items” to a “full-blown newspaper for Mozilla project contributors”.

This is going to involve a lot more research and editorial work, and it could end up being longer, but it will have better structure and organization making it easier to skim and digest. As something targeted at project contributors, I think it will be more useful overall.

The following static sections were suggested:

Firefox
* Feature development, major changes, demos, etc.

Labs and add-ons
* Labs, labs projects, AMO, add-on news (Firebug, etc)

Other products and projects
* Thunderbird, SeaMonkey, Camino, etc.

Upcoming releases
* Shortform list of all known/announced upcoming releases

Security notes
* Quicklist of recent security issues and information

Infrastructure and IT
* All project-infrastructure related news – upcoming planned outages, upgrades, changes, etc. Bugzilla, tinderbox, graphserver, etc.

Project coordination
* Upcoming bugdays, testdays, l10n events/deadlines, community marketing events, etc.

Events and conferences
* Devdays, barcamps, meetups, labs nights, Mozilla-involved conferences, etc. Bullet-pointy.

Meetings and meeting notes
* Standard reminder about the Community Calendar and all the goodness that resides there. Link to meeting notes blog + rss feed.

In the media
* Recent important media mentions or other PR-related things of interest

Mozilla
* MoCo/MoFo/MoMo related news. EC stuff, goals setting, education program, governance, awards, etc.

Etcetera/Miscellaneous
* Anything else that’s interesting enough to include.

What do you think? Good idea? Terrible idea? Do the proposed sections cover everything? Are there other things that would be useful in a weekly project newsletter? What else could/should be included?

I really want this newsletter to be as useful as possible for our project contributors, so your feedback is really important. Please leave your comments here or email me privately at deb-at-mozilla-dot-com. Thanks!

The Mozilla Labs team is launching a grand experiment towards rethinking, redesigning, and redeploying the Labs website, and we need your help. All the details are over on the Labs weblog, and you can join the discussion in the Labs forums.

This is going to be a fun and crazy project, and everyone is welcome and encouraged to take part. We want to build something amazing, and we need your help figuring out what that is, what it looks like, and how it all fits together.

If you run a public Mozilla Project meeting of any description, please take the time to add it to (or update its information in) the Mozilla Community Calendar. Even if you’re pretty sure the calendar information is correct for your meeting, I’d appreciate it if you could take a few minutes and verify that. Thanks!

about:mozilla is a blog and weekly newsletter that focuses on the major news items related to the Mozilla Project. These news items can really be about any aspect of the Project, ranging from development news and schedules through marketing and community events. For an idea of what sort of news we cover, just check out the blog or the past issues.

We’re looking for help. Do you follow or are you involved in a particular part of the Mozilla Project? Do you think there’s news and information about that part of the Project that deserves to be included in the about:mozilla blog and newsletter? If so, please send a note to about-mozilla at mozilla.com. Ideally you will include a snappy headline, a short version of the story you’re submitting (a few sentences is sufficient, really — the newsletter needs to be short and to the point), and at least one link where readers can get more information.

One thing I am hearing consistently in posts about the Summit is that there just wasn’t enough time to meet everyone we wanted to meet. This holds true for me, but even if the conference had gone for another three days (and however many additional disasters that would have entailed), there still wouldn’t have been enough time.

This is the painful dichotomy of working with a distributed community, I guess. The global nature of our community means that we get to work with some of the best and brightest people working on the Web anywhere in the world. The global nature of our community, however, also means that we very rarely have an opportunity to meet face-to-face and talk about things in person. When we do, it’s incredible — this Summit was just mind-blowing in that it gave so many of us a chance to meet people we’ve been working with remotely for years. Online collaboration is great, of course, and is an astonishingly powerful tool that allows us to do what we do, but there’s something deeper you get from in-person meetings. Finally seeing the faces and hearing the voices of long-time friends is…something. I’m not sure how even to describe it. But it’s valuable. Immeasurably so.

I’m already looking forward to the next Summit, whenever and wherever it ends up being. I also think I will try to travel more (if I can) — more conferences, more visits, more chances to meet other Mozillians face-to-face and to talk about things. I have so many ideas swimming around my head from just three days of chatting with folks — making it a regular thing can only be even more generative, creative, and energizing.